At 10 a.m. Friday, she and her ten best friends were still going strong, weighted down with shopping bags, but still ready to do more damage.  So how did the lone male shopper of her group survive?  Vincent Workman of Catlettsburg, Kentucky says anything goes.

"With these girls, it's been crazy!"

Carolene Adams of Chapmanville got a little later start.

"I've been up since 3 a.m. and started shopping at 4a.m."

Her day was far from over.  What’s her next stop?  "Probably home...then we're coming back this evening."

Ashley Sams from Lancaster, Pennsylvania was in Charleston for the Thanksgiving holiday.  She decided to hit Target early Friday morning, but she soon found out 5:30 a.m. wasn't all that early.

"There were lines for the registers wrapped around the entire store!"

You might call Phyllis Burke a late bird.  She didn't get started until 9:30 a.m.  But she insists she had a good reason.

"We had company today. We had to get rid of them."

Some shoppers were more than happy with the deals they got.  Others say they were expecting better prices, more in line with last year.

But nearly everyone walking out of the stores was carrying at least one bag.  Some had as many as five and six bags. Not Cindy Maxie from Tampa, Florida.  She bought herself a rolling shopping bag.

"I got a piece of luggage and I've been putting all my stuff in there and wheeling it around."

Many retail analysts say Black Friday sets the tone for the rest of the holiday shopping season.